Dalian Dalian Weidewusi fitness is a powerful fitness industry company engaged in the health industry management of the diversified international enterprise group, as a good representative fitness industry, this paper Dalian Weidewusi the company's marketing strategy and fitness issues analysis, and proposed countermeasures.
This paper describes the first part of Dalian, the company's basic situation Weidewusi fitness, and on this basis, the second part of the fitness industry market analysis of the marketing environment, thus a SWOT analysis of the company. The third part, from market segmentation, target market and market positioning that sum up the three companies, Dalian Weidewusi STP health strategy. In the fourth part of this article, the 4P marketing strategy will be to study the basic starting point to summarize the Dalian Weidewusi fitness company's marketing strategy discovery problems. In the fifth part, question the feasibility of combining the existing recommendations.