83.boycott ：抵制
The refusal to purchase the products of an individual, corporation, or nation as a way to bring social and political pressure for change.
拒絕購買某壹個人、公司或國家的產品，作為施加社會、政治壓力，促進其改變政策的壹種手段。
Americans boycotted tuna several years ago until tuna companies guaranteed that they weren’t catching dolphins in their tuna nets.
幾年前美國人抵制金槍魚，直至金槍魚公司保證在捕撈金槍魚時放掉海豚。
84.budget ：預算
A plan of expenditures based on anticipated revenues.
根據估算的收入而制訂的開支計劃。
How much do we have left in our budget?
我們的預算還剩多少？
85.business cycle ：景氣周期
Periodic rise and fall in economic activity
經濟活動中周期性的漲落。
U.S. retailers see the same basic business cycle every year and typically do most of their business during the Christmas season.
美國零售商們每年都經歷相同的景氣周期。通常情況下，他們大部分生產都是在聖誕節期間做的。
86.bust ：崩潰
An informal term referring to a financial or economic collapse
非正式用語，指金融或經濟上破產。
The economy is currently in a bust.
目前經濟處於崩潰之中。
87.buying power ：購買力
Purchasing power
購買商品的能力。
The buying power of the dollar has steadily declined during the last twenty-five years.
在過去的25年裏，美元的購買力持續下降。
88.capital ：資本
Money, assets, or property used as a means of production or for investment
可以用作生產或投資手段的金錢、資產或財物。
Some futurists claim that human capital is a company’s greatest asset.
壹些未來學家聲稱公司的人力資本是其的資產。
89.capitalism ：資本主義
An economic system based on private ownership and profit incentive
建立在私有制和利潤刺激基礎上的壹種經濟制度。
People in some countries don’t really understand the system of capitalism.
壹些國家的人們並不真正理解資本主義制度。
90.cash cow ：搖錢樹
An informal term for a business with a dependable source of income
非正式用語。指收入來源可靠的生意。
This product has always been a cash cow for our company. 11
這種產品壹直是我們公司的搖錢樹。
91.cash flow ：現金流通
Fluctuations in a company’s cash position
公司現金形勢的波動情況。
Our company is currently having a cash flow problem.
92.CEO ：總裁，總經理
An acronym for “chief executive officer”. The highest executive officer of a company.
“chief executive officer”的縮略詞。指公司的行政長官。
Advertisers are using CEO’s more frequently in their company’s commercials because studies show that people trust and admire leaders.
廣告商們在廣告片中越來越多地利用總裁的形象，因為研究表明，人們相信、崇拜。
93.Chapter 11 ：破產條款
A bankruptcy code section that applies to a corporation going out of business which may require restructuring.
破產法的部分章節，適用於需要重組的倒閉公司。
Rumors are spreading that one of the big movie companies is filing a chapter 11.
有謠言說壹家大的電影公司正申請破產。
94.commercialism ：重商主義，商業行為
The practice and spirit of business in which the making of profits is emphasized.
商業做法和精神，強調利潤的追求。
Many American dislike the commercialism that is associated with Christmas.
95.competition ：競爭
The rivalry between similar businesses for customers or clients.
經營產品相近的廠商間爭奪顧客或客戶的鬥爭。
Competition in business is good because it generally results in better quality and lower prices for consumers.
商業競爭中是好事，它可以為消費者帶來更好的質量和更低的價格。
96.conglomerate ：集團公司，聯合大企業
A corporation made up several companies that produce large quantities of output in a variety of industries.
諸多產業中，由幾家公司組成的股份公司，大量生產各種產品。
Proctor & Gamble is a large personal product conglomerate.
寶潔公司是壹家生產個人衛生用品的大集團公司。
97.consumerism ：（1）消費；（2）消費者權益運動
The consumption of goods and service.
商品和服務的耗費
Inflation always hurts consumerism.
通貨膨脹總是打擊消費。
The protection of consumers form poor products or misleading claims.
保護消費者免受劣質產品和誤導性廣告的侵害。
The U.S. Food and Drug administration tries to regulate consumerism.
美國食品和醫藥管理局想規範消費者權益運動。
98.consumer price index ：消費品價格指數
A measure of the fluctuation in prices of common consumer goods and services over a fixed time period.
在壹定時期內衡量常用消費品和服務價格波動情況的壹種尺度。
The consumer price index is a good reference tool to use in order to learn how much the price of a specific item has changed over the last several years.
12
想了解某壹特定商品在過去幾年內的價格變化情況，消費品價格指數是壹個很好的工具。
99.corporate ladder ：公司的官階
A series of steps in the organizational hierarchy of a company.
公司組織等級制度中的壹系列晉升階梯。
Climbing the corporate ladder is not as popular as it used to be.
走公司的晉升之道不象以前那樣有吸引力了。
100.corporate raider ：強行收購
A person, company, etc. that attempts to take over another company, exp. by buying up the stock of the target company.
個人或公司通常以全部買下其看準的公司的股份而吞並該公司。
101.cost cutting ：削減成本
A reactive measure taken by companies esp. in hard times, in order to save money by eliminating waste or unnecessary spending.
公司采取的應付措施，特別是在困難時期，通過減少浪費和不必要的開支來節省資金。
Companies in the 90s have been implementing a lot of cost cutting in order to become more efficient and competitive.
為了提高效率和競爭力，許多公司在90年代壹直在實施削減成本的各種措施。
102.cost of living ：生活費用
The average cost for the basic necessities of life
支付基本生活必需品的平均花費。
Many employees expect a yearly cost of living increase in their paychecks.
很多雇員希望其工資的生活費用部分每年都有增長。
103.creeping inflation ：輕度通貨膨脹
The barely noticeable but persistent increase in prices.
物價不斷上漲，但因漲幅很小而不為人註意。
Creeping inflation continues to spread throughout the economy in the 1990s.
90年代輕度通貨膨脹壹直波及經濟生活
104.decline ：萎縮，下降
A period of reduced business activity.
經營活動下降的時期。
College students are not happy about the decline of job opportunities waiting for them when they graduate.
大學生們對其畢業後就業機會的減少感到憂心忡忡。
105.deficit ：赤字
A budget imbalance in which expenditures exceed income.
支出超過收入的預算失衡
Our company ran a deficit for the first three years before we started to make any profit.
我們公司在開始贏利前的頭三年中都是虧損經營。
106.deflation ：通貨緊縮
A decrease in the money supply, causing a sharp fall in prices.
貨幣供應的減少，導致物價的急劇下降。
Consumers are always motivated by deflation.
通貨緊縮往往能刺激消費者的購買欲。
107.demand ：需求
The desire and ability of consumers to purchase goods and services.
消費者購買商品和服務的能力。
Marketers and advertisers are always looking for new ways to create demand for their client’s products.
營銷商和廣告商總是在尋找新的途徑以創造其客戶對產品的需求。
108.depression ：蕭條
A severe, extended period of decline in business activity.
商業活動嚴重減少並且長時間沒有好轉。
Many older Americans remember the great depression of the 1930s.
許多上了年紀的美國人對三十年代的大蕭條仍記憶猶新。
109.deregulation ：撤消管制
A gradual removal of government control over business.
政府逐步撤消對經營活動的控制。
Most business and industries approve of deregulation from government control.
大多數公司和產業贊成政府撤消管制。
110.distribution ：商品流通
The marketing of merchandising.
商品的營銷。
If a product doesn’t have good distribution, it won’t sell.
商品流通如果不暢就賣不出去。
111.diversification ：經營多樣化
The act of expanding business by increasing the number of goods produced or the number of services offered.
通過增加產品品種和服務項目來擴展經營業務。
Many fast food businesses are diversifying in an attempt to capture more customers form their competitors.
許多快餐企業正實行經營多樣化，力圖從其競爭對手手中奪取更多的顧客。
112.dumping ：傾銷
The act of selling goods below cost to other nations to eliminate surpluses or offset competition.
以低於成本的價格向其他國家銷售產品以減少過剩產品，引發競爭。
The U.S. has accused Japan of dumping mini-vans here in American.
美國控告日本在美國傾銷小型貨車。