距離的便利性
便利店與超市相比,在距離上更靠近消費者,壹般情況下,步行5~10分鐘便可到達。
購物的便利性
便利店商品突出的是即時性消費,小容量,急需性等特性。超市的品種通常在2000種至3000種左右,與超市相比,便利店的賣場面積小(50~200平方米),商品種類少,而且商品陳列簡單明了,貨架比超市的要低,使顧客能在最短的時間內找到所需的商品。實行進出口同壹的服務臺收款方式,避免了超市結賬排隊的現象。據統計,顧客從進入便利店到付款結束平均只需三分鐘的時間。
時間的便利性
壹般便利店的營業時間為16~24小時,全年無休,所以有的學者稱便利店為消費者提供“Any Time”式的購物方式。
服務的便利性
很多便利店將其塑造成社區服務中心,努力為顧客提供多層次的服務,例如速遞、存取款、發傳真、復印、代收公用事業費、代售郵票、代訂車票和飛機票、代沖膠卷等等,對購物便利的追求是社會發展的大趨勢,這就決定了便利店具有強大的生命力和競爭力。
英語翻譯的
Convenience stores in the United States, Japan and other countries in the development of the time and the background is not exactly the same. But on the whole, the development of convenience stores to supermarkets are relatively mature stage, from the supermarket by a division of Retail Trade. On the one hand, the development of supermarkets have their own difficult to overcome the obstacles, both "not convenient shopping" On the other hand the development of supermarket convenience stores to provide the advanced sales and management techniques. Specifically, convenience stores and supermarkets are distinguished from the four "convenience" Form features:
the convenience of distance
convenience stores and supermarkets compared to the distance closer to consumers, under normal circumstances, walk 5 to 10 minutes to arrive.
the convenience of shopping
convenience store goods prominent is the immediate consumption, small-capacity, and other characteristics of urgently needed. The supermarket varieties usually in the 2000-3000 kind of around, compared with supermarkets, convenience stores Marketplace small size (50 to 200 square metres), a small number of commodities and merchandise display simple and clear, the supermarket shelves than lower, Customers can in the shortest possible time to find the necessary goods. Implementation of import and export receivables the same desk, a supermarket checkout line to avoid the phenomenon. According to statistics, from the customer to enter a convenience store to pay an average of just three minutes the end of the time.
time for the convenience of
general convenience stores are open 16 to 24 hours, seven days a week, some scholars said convenience stores to provide consumers with "Any Time"-style way to shop.
the convenience of service
many convenience stores to create a community service centers, efforts to provide customers with multiple levels of services, such as express delivery, deposit, fax, copying, the collection of utility fees,代售stamps, and the tickets and air tickets , And Chong film, etc., to facilitate the pursuit of social development is the major trend, which determines the convenience store has a great vitality and competitiveness.